If you run an adult website, chances are you’re already getting a good amount of traffic every month.
After all, there are over 23 million searches on Google and other search engines for adult-related content every single month.
As people become more comfortable searching for what they’re into online, many adult websites are seeing a healthy number of visitors.
But if you’re falling behind, or if you’d simply like to connect with more targeted traffic in the hopes of increasing your conversions, keep reading.
In this post, we’ll tell you everything you need to know about how to improve your adult SEO strategy through conducting thorough, consistent keyword research.
How to Choose the Best Keywords
Long Tail Keywords Matter
When it comes to mastering adult SEO, the most important thing to remember is that you have a lot of competition.
It can be tempting to pepper your content with the most popular keywords.
But unless you’re one of the most visited sites out there, it’s likely that those keywords have already been claimed by your competitors.
If you only create content with the most searched-for keywords, this essentially means you’ll be sending visitors to your competitors.
Instead, you need to focus on finding keywords that you’ll actually be able to rank for, and that will drive targeted traffic to your site. In other words, you need to make it easy for the users who want exactly what you have to offer to find you.
One of the best ways to do this?
Through the use of long tail keywords, or phrases that are between 3-5 words.
Long tail keywords have much less competition. Plus, they allow you to get more specific about the content and services you provide.
For example, instead of choosing a popular keyword like “escort services,” go for something like “mature women escort services.” Or, you could choose “legal escort services blonde women.”
Don’t Neglect Local Keywords
When it comes to finding the right keywords to increase the effectiveness of your adult SEO plan?
Well, location plays a huge part in your success.
Remember that, especially when you’re coming up with a list of long tail keywords, including phrases that specify your location is crucial.
Especially if you offer services that aren’t exclusively online (like escorts or dates) people will be searching for these services in their area.
This is also the perfect way to ensure that you’re using keywords that, as we’ve said before, connect you with the people who are most likely to use your services. For example, if you’re based in Las Vegas, you might include keywords like “legal brothel Las Vegas NV.”
Remember that you should also include keywords like “escort services near me” or “best local escort services.”
This is because many people will be searching for your site and services on their mobile devices.
These phones often use location-based services and maps to determine the searcher’s location. They can also provide the most accurate search results.
Research Your Most Successful Keywords
Of course, when it comes to adult SEO, it’s important to look at what’s worked for you well in the past.
This means that you’ll need to mine your website data to figure out the most popular keywords that send people to your specific site.
When you’re researching, also make sure you look for the keywords that lead to visitors taking a specific action on your site. This action could be booking a service, or signing up for a newsletter.
It could even mean contacting you to learn more about what you offer.
Look at where your website traffic is coming from. Then, include keywords in your content that are also relevant to the other types of pages your visitors like.
Always be sure to keep your keywords relevant to the content at hand, and avoid keyword stuffing.
Clients will certainly notice if you’ve repeated the same phrase 20 times in a 500-word post. Not only does it look unprofessional. It will also cause visitors to leave your page.
This, unsurprisingly, lowers you in search engine rankings.
A Quick Word About Linking
Now, you know a few adult SEO tips when it comes to keywords.
Next up, let’s briefly discuss the importance of making those keywords the anchor text to relevant internal and external links.
It’s always a good idea to link back to relevant pages of your website in your content. For example, if your keyword was “college roommates lesbian video,” you definitely don’t want to leave your visitors hanging.
Same if you have a link reading, “click for more” that actually leads to an irrelevant website — or worse, to a competitor.
Don’t link that keyword to anything other than the video or relevant content itself.
You can also use active anchor text to link to relevant pages of your site.
The right links encourage your visitors to take a direct action. They make it much easier for clients to do so, too.
Upgrade Your Adult SEO Strategy With These Tips
Thanks to this post, you now have a few great ideas about how to upgrade your current adult SEO strategy. You can start by conducting better keyword research.
Remember to get specific, keep any links relevant, and to embrace both long tail keywords and location-based keywords.
Follow these basic rules and constantly monitor the effectiveness of the keywords you’ve chosen.
If you do, then you’ll see your conversions and your web traffic increase.
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