High-quality photos are critical to an effective marketing strategy. Did you know that the inclusion of quality photographs generates a 30 percent increase in Twitter engagement?
This means that social media users, or prospective clients, are more likely to like, retweet, or comment on your post. Ultimately, quality imagery yields leads that your team can convert to sales.
Read on to learn why you should invest in high-quality digital marketing images. Explore why imagery is so important in marketing and how to take your game to the next level.
Photos Do Not Lie
The truth is that consumers trust photos more than any other type of sales pitch. Take a technical description as the perfect example.
Shoppers know that companies talk up their products and write about them in the most favorable way. On the other hand, a photograph says 1000 words. It gives consumers a baseline to set expectations and determine if they like it.
The product description and characteristics are still important. However, a high-quality photograph sets a great first impression and makes the shopper want to learn more.
Quality Is Important
Every business plays lip service to producing quality products or service. Some of the best companies go to great lengths to deliver the highest quality in their industry.
Either way, using low-quality photographs to market a product or service is detrimental. What kind of message do you think a low-quality picture gives to shoppers?
It tells them that management is willing to overlook quality. Perhaps most important is that it inserts doubt into the shopper’s mind about quality assurance.
Images Affect a Shopper’s Mood
There is clinical proof that imagery affects a person’s mood. Depending on the tone of the picture, an image can make a person angry or sad.
When trying to sell a product or service, the goal is to generate a positive mood. Simply put, a happy or motivated shopper is more likely to make a purchasing decision than an angry one.
Photos Are Compatible With Mobile Web Browsing
The old days of consumers diligently reading through a catalog are over. In the 21st century, consumers are on the go and have little time for time-consuming sales pitches.
The truth is that most people quickly scan an article or scroll down a social media timeline. While doing so, they are bombarded with advertisements and other content. Most users are averse to clicking on something that redirects their focus.
Only an extraordinary photograph can quickly catch a browser’s attention. If the photo is good enough, it can stop a shopper in his or her tracks.
At the end of the day, a great photo is going to outperform a clickbait article title every time. The good news is that there are companies like A.T.G Photography & Marketing that can help you integrate photography into your marketing campaign.
A Recap of the Importance of Quality Digital Marketing Images
In the digital age, it is imperative that you set your company’s product or service apart. There are millions of blog posts and images on the web and social media. One effective way to stand out is grabbing consumers’ attention with an extraordinary photograph.