Are you looking for ways to take your greeting card company to the next level?
If so, you need to make sure you have a strong promotion strategy. A strong promotion strategy will help you develop brand awareness, and therefore cement trust with clients. This will generate leads, which will then lead to more clients.
But in order for your promotion strategy to be successful, it must be realistic, dynamic, and implemented on a consistent basis.
In this article, we’ll go over everything you need to know about developing a successful promotional strategy for your greeting card company.
1. Everything Mobile-Friendly
Today, over 60 percent of people search for businesses online before making a purchase, and more than 50 percent conduct their search inquiry on a mobile device.
If your site isn’t mobile-friendly, you’re missing out on a huge customer base. Therefore, you need to make sure your greeting card company’s website has the same content, multimedia, advertisements, and specials as your desktop site.
Your promotional strategy should always be based around one thing: the customer.
With every promotional and marketing material that you develop for your greeting card business, you need to address the customer directly. Personalized promotional materials tell the customer that you know who they are, that you care about their needs, and that you’re here to help them find the best product possible.
Ekarda provides a good example of a customer-centric site.
3. Get to Know the Competition With Big Data
You want your greeting card company to be unique. But, if a competitor is running a promotion that seems to be working, this doesn’t mean you shouldn’t follow suit.
In order to find out what the competition is up to, as well as other trends and tactics in the greeting card industry, you need to be utilizing big data. Big data will help you figure out what tactics the competition is using and how to use these tactics to your advantage.
4. No More Blast Emails
Email marketing is a key element in your promotional strategy. But, when a customer receives an email with tons of other users attached to it, it feels impersonal.
Instead, you should be using an automation service to send individual emails for each campaign.
Also, part of your promotional strategy should involve tracking your emails to see how many customers actually open. This will help you figure out what’s working and what isn’t.
5. Encourage Social Sharing
You shouldn’t be the only one sharing information about your awesome greeting card company – your customers should be doing some sharing as well.
Of course, this is going to take a little encouragement. Luckily, getting customers to share your promotions is pretty easy thanks to social media. You can work with influencers to promote your brand. And, you can add social share buttons to all of your site’s content.
If you’re looking for more ways to nail your social media game, be sure to check out this resource of blog posts.
Greeting Card Promotion Strategy: Wrap Up
Follow these promotional tips, and your greeting card business will be well on its way to gaining new customers.
With the holidays just around the corner, now is the perfect time to get rolling on these promotional strategies.