Every digital marketer goes through this phase. You create an AdWords account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI.
Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning is more difficult than you think; PPC marketing is very complex and encompasses many success factors.
Does this mean you give up?
Definitely not! In order to see PPC results, you need to know which strategies work. If you need help with PPC optimization, here are 5 strategies that work.
1. Market to All Stages of the Sales Funnel
Many PPC marketers make the same mistake. They only focus on attracting new customers. They don’t target their marketing to every aspect of the sales funnel.
Here are the stages of the sales funnel:
- Commitment (or the purchase phase)
How do you tailor your PPC campaign to touch every aspect of the sales funnel?
Pay attention to customer behavior, research keywords that embody each of these stages, and create your ads for each of these buyers.
2. Use the Best Keywords
When using paid keywords, you need to ensure you’re using the best-performing keywords. SEO marketers don’t use any keyword to optimize their content, right?
Neither should a PPC marketer.
How do you find PPC keywords? Similar to the way you do keyword research for SEO. Find keywords with a high search volume but low difficulty and low competition.
3. Use Ad Extensions
Do you focus so much time on ad creation, yet you’re not satisfied with the lack of room you have for information?
Google allows you to use ad extensions to incorporate all of the information you need. You should take advantage of these extensions.
Here are the most popular ad extensions:
- Callout extensions
- Sitelink extensions
- Location extensions
- Structured snippets
These will help optimize your ad for the information you need.
4. Know When to Use Smart Bidding
Smart bidding is a way to test the likelihood of a conversion with auction level signals not available with manual bidding. Smart bidding has its pros and cons, but overall it’s helpful to use. You just need to know when and how.
Smart bidding ties in well with these marketing goals: traffic, brand awareness, revenue growth, and conversions. If you need to address these goals, smart bidding can help.
Still Need Help?
Have you tried using these strategies and are still not getting the results you want? It’s time to hire a PPC advertising agency.
These Tactics Will Help Boost Your PPC Optimization
PPC is essential for all marketers. If you add PPC to your marketing strategy, make sure you use effective PPC optimization.
Along with paid marketing, all marketers need to utilize organic marketing.
Organic marketing using SEO and content helps to create interest and trust, resulting in more conversions.