What is Retargeting Marketing?
Retargeting marketing is a form of digital advertising in which one reaches out again to potential customers who have already been on one’s website, have engaged with your social media, or have clicked on your ads but did not convert as per the desired action. Using tracking technologies like cookies or pixels, businesses can later serve targeted advertisements to these users as they browse other websites or social media platforms to drive them to come back and convert.
Why Retargeting Matters
Most of them just leave the website without taking any action, but they may be interested in your product or service. Retargeting keeps the brand on top of their minds, reinforcing the value of the offering and increasing the likelihood of conversion. According to studies, retargeted ads can increase conversion rates by as high as 70% compared to standard display ads.
Retargeting Marketing Strategy Example: E-Commerce Fashion Brand

For clarity on how this works, consider a fashion e-commerce brand dealing in trendy clothes online.
Step 1: Track Website Visitors
The fashion brand will place a Facebook Pixel and Google Ads remarketing tag on their website to track the actions of visitors. It shall provide them with details of the users who visit the site to view products but do not make purchases.
Step 2: Segmenting the Audience
Based on user behavior, the firm segregates its audience into groups depending on how users have previously interacted with their brand. That includes:
- Cart Abandoners: Users who added items to their cart but didn’t checkout.
- Product Viewers: Users who viewed certain product pages but didn’t add anything to their cart.
- Past Customers: Buyers who bought in the past but haven’t returned lately.
Step 3: Creating Targeted Ads
After segmentation, the company creates specially crafted retargeting ads for each of those segments:
- Cart Abandoners: They are served ads showcasing products left in their cart, but with a limited-time discount.
- Product Viewers: Dynamic ads are shown to them showcasing the products they viewed, such as “Still thinking about this?”
- Past Customers: They are served promotions on new arrivals or personalized recommendations based on their past purchases.
Step 4: Running Multi-Channel Campaigns
The brand is running retargeting ads on several platforms to ensure maximum reach, including:
- Facebook & Instagram Ads: Carousel ads featuring the products.
- Google Display Network: Banner ads on other relevant websites.
- Email Retargeting: Follow-up emails to remind users of their abandoned carts.
Step 5: Analyzing and Optimizing Results
CTR, Conversion Rate, and ROAS-Different performance tracking that is tracked by the brand to track the performance of the Retargeting campaigns of the brand. They continuously conduct A/B testing of ad creative, messaging, and offers for better results.
Retargeting Marketing Strategy Example: Retargeting Specific URL Visits
Retargeting is one of the best digital marketing strategies that allow firms to re-engage website visitors who did not convert upon visiting their website for the first time. One of the most powerful techniques in this regard is being able to retarget specific URL visits, which will enable marketers to serve ads targeted to a visitor’s interaction with a particular webpage. This will enhance ad relevance, improve conversion rates, and ensure maximum ROI.
How Retargeting of Visits to Specific URLs Works
- Tagging Website Visitors: A tracking pixel, such as the Facebook Pixel or Google Ads Remarketing Tag, is placed in specific URLs of a website.
- Segmenting Audience: Visitors coming to those URLs are added into a retargeting list.
- Serving Personalized Ads: Showing customized ads to these visitors across platforms like Facebook, Google, and display networks.
- Driving Conversions: The ads drive the probable customer back to the website and increase the likelihood of conversion.
Case Study: Online Store Improving Sales via URL-Based Retargeting
Background:
An online fashion retailer realized a significant bounce rate on its product pages and checkout page. The company needed to bring those visitors back, thus using URL-based retargeting.
Strategy:
- Segmented Retargeting: Ads reminding users were shown to visitors who viewed product pages but did not add items to the cart.
- Cart Abandonment Retargeting: Ads offering limited-time discounts were served to visitors who reached the checkout page but did not complete the purchase.
- Personalized Dynamic Ads: Ads showcased the exact products viewed by the visitors.
Results:
Metric | Before Retargeting | After Retargeting |
---|---|---|
Conversion Rate | 2.1% | 6.5% |
ROAS (Return on Ad Spend) | 3.2x | 8.1x |
Bounce Rate | 60% | 38% |
Cart Abandonment Recovery | 12% | 35% |
Statistics in Support of URL-Based Retargeting
- Retargeting can increase ad engagement by 400% compared to standard display ads [Source: WordStream ].
- Website visitors who are retargeted with display ads are 70% more likely to convert [Source: Criteo,.
- Cart abandonment retargeting can recover as high as 26% of lost sales. Source: Baymard Institute.
Best Practices to Retarget Visits to Certain URLs
- Build Granular Retargeting Segments–Create separate audiences for different products, checkout, and blog pages.
- Use Dynamic Retargeting–Present users with precisely the products viewed to increase relevancy and conversions.
- Cap Ad Frequency– Limit the frequency of ads so that there is no user ad fatigue.
- Optimize for Cross-Device Engagement– Let the ads run seamlessly on mobile, desktop, and social.
- Run A/B Testing-Continuous testing of variations in ad creatives, CTA buttons, and offers to further optimize.
Retargeting site visits to particular URLs is an effective marketing activity in which one gets the chance to realize lost opportunities and improve conversion rates. By making use of visitor behavioral data and serving personalized ads, marketers can greatly enhance their campaign ROI. Following best practices and data-driven optimization ensures long-term success in retargeting efforts.
Want to learn more about advanced retargeting? Check out Google Ads Retargeting Guide or Facebook Retargeting Insights.
Key Takeaways from This Retargeting Example
- Personalization is key: Targeted messaging due to user behavior increases engagement and conversions.
- Multi-channel approach works best: A different set of platforms guarantees better reach and more re-engagement opportunities.
- Data analysis for campaign optimization: Frequent checks of the performance metric help a business firm tune up its strategy accordingly.
Retargeting Marketing Strategy Example: Facebook Retargeted Ads in Action
Introduction
Retargeting is one of the most vital ways for brands to re-engage those customers who have shown a prior interest in the brand through its website or content. Facebook retargeting ads have a higher potential to work because of the extensive audience of the site and the sophisticated options for targeting. Below are some case studies for running a successful Facebook Retargeting campaign with Leadpages and Marketo, including statistics, case studies, and links.
Example 1: Facebook Retargeted Ad – Lead pages

Leadpages, one of the largest builders of landing pages, has run Facebook retargeting ads targeting those who have visited their website but have yet to convert. This is the approach they took:
Dynamic Retargeting
Show personal ads as a visitor interacted previously.
Limited Time Offer
Give incentives to customers on price or some limited-time deals to convert them.
Social Proof
Customer Testimonials and stories used in ad copies.
Case Study: Leadpages’ Success with Facebook Retargeting
A study by Leadpages found that their Facebook retargeting campaigns saw a 30% lift in conversions over regular ads. They ran carousel ads featuring various landing page templates with a strong CTA such as * “Try Leadpages for Free.”*
Metric | Standard Ads | Retargeted Ads |
---|---|---|
Click-Through Rate (CTR) | 1.5% | 3.2% |
Conversion Rate | 4.8% | 7.1% |
Cost Per Conversion | $12.50 | $8.20 |
Credible Source:
Facebook Business – Retargeting Guide
Example 2: Marketo’s Facebook Retargeting Strategy
Marketo, a leading marketing automation platform, used Facebook retargeting ads to nurture B2B leads. Their strategy included:
- Content-Based Retargeting: Serving ads that contained valuable content such as whitepapers and webinars.
- Lead Nurturing: Drive users to sign up for free trials or demos.
- Lookalike Audiences: Expand reach by targeting users similar to existing customers.
Case Study: Marketo’s B2B Retargeting Campaign
Marketo ran a multitouch retargeting campaign and found that Facebook retargeting contributed to increasing demo requests by 32%, through educating prospects via video ads. This decreased the average cost per lead by 25%.
Metric | Before Retargeting | After Retargeting |
---|---|---|
Demo Requests | 800/month | 1,056/month |
Cost Per Lead | $45 | $34 |
Engagement Rate | 2.1% | 4.5% |
Credible Source:
Marketo – Facebook Ad Retargeting
Retargeting Statistics & Impact
Retargeting is one of the most effective digital marketing strategies, as seen in various studies:
- Website visitors who are retargeted are 70% more likely to convert. (Source: Digital Information World)
- Retargeting ads can increase ad engagement by 400%. (Source: WordStream)
- The average click-through rate (CTR) of a retargeted ad is 10X higher than a standard display ad. (Source: Criteo)
Facebook Retargeting Ads are indeed an effective way to grow businesses by increasing conversions and ensuring maximum ROI. Several brands, such as Leadpages and Marketo, have been able to bring down costs and lift engagement by practicing a number of retargeting methods. With dynamic retargeting, personalized content, and social proof, one can take up a notch in their marketing game.
Additional Resources:
- Facebook Ads Retargeting Guide
- Criteo – Retargeting Best Practices
- HubSpot – How to Run Facebook Retargeting Ads
Why Retargeting of Existing Customers Matters
Retargeting existing customers is important for several reasons:
- Cost-Effectiveness: Selling to existing customers has a success rate of 60-70%, whereas the success rate for new customers is 5-20%. (Wikipedia)
- Increased Revenue: A 10% increase in customer retention can raise a company’s value by 30%. (Wikipedia)
- Brand Loyalty: Retargeting keeps your brand at the forefront of customers’ minds, encouraging repeat purchases and long-term loyalty.
**Effective Strategies for Retargeting Existing Customers
- Personalized Product Recommendations: Analyze the buying history of customers to recommend complementary or upgraded products.
- Exclusive Offers: Offer special discounts or early access to new products as a token of appreciation.
- Re-Engagement Campaigns: Target customers who have not been very active with your brand of late with personalized messages to get them interested again.
- Loyalty Programs: Establish programs that reward customers for repeat purchases, encouraging continued activity.
**Case Studies Illustrating Successful Retargeting of Already Existing Customers
Below are some examples of companies that have effectively retargeted their existing customers:
Company | Strategy | Outcome |
---|---|---|
Lumension | Retargeted existing customers and inactive users through display advertising. | An increase of 835% in views to the home page and an uptick of 10% in website traffic as a whole. Overthink Group, https://overthinkgroup.com/case-studies-retargeting/?utm_source=chatgpt.com |
Sweet Fish | Implemented quarterly reviews and best practice consultations for existing customers. | Reduced customer churn by more than 10% within six months, reaching a churn rate of just 3%. (CustomerGauge) |
Key Statistics on Retargeting Existing Customers
- Marketer Adoption: 58% of marketers use retargeting specifically for retaining existing customers. (CoxNext Blog)
- Consumer Perception: 60% of all consumers are indifferent to retargeted ads, while 25% actually like them. (CoxNext Blog)
- Platform Usage: Facebook Custom Audiences is the most-used retargeting platform, utilized by 40% of the top one million websites. (Exploding Topics)
Retargeting, also known as remarketing, is a digital marketing strategy that targets individuals who have previously interacted with a brand’s website or app but did not complete a desired action, such as making a purchase. By displaying tailored ads to these potential customers as they browse other sites or platforms, businesses can re-engage them and guide them back to complete the transaction. This strategy has proven effective in increasing conversion rates and maximizing return on investment (ROI).
AT&T’s Retargeting Strategy
AT&T, a leading telecommunications company, employs a comprehensive marketing strategy that includes retargeting to enhance customer engagement and drive sales. While specific details about AT&T’s retargeting campaigns are limited, the company utilizes various marketing channels such as TV commercials, social media ads, and online endorsement videos to promote its products and services. This multi-channel approach ensures that AT&T remains visible to potential customers across different platforms, increasing the likelihood of re-engagement and conversion. citeturn0search5
American Express’s Retargeting Approach
American Express (Amex) has established itself as a global leader in the financial industry through innovative and effective marketing strategies, including retargeting. The company leverages premium branding, targeted campaigns, and robust digital marketing to engage its audience and drive growth. For instance, Amex Offers provides brand exposure to an audience that aligns with partners’ target markets, resulting in cost-effective acquisition of new Amex shoppers. citeturn0search9turn0search16
ModCloth’s Retargeting Strategy
ModCloth, an online retailer specializing in vintage-inspired fashion, has effectively leveraged dynamic product ads (DPAs) to create personalized shopping experiences for its customers. By utilizing DPAs, ModCloth can display tailored ads featuring products that individual shoppers have previously viewed or shown interest in, thereby increasing the likelihood of conversion. citeturn0search17
Effectiveness of Retargeting
Research indicates that retargeting can significantly influence consumer behavior. A study by Stanford Graduate School of Business found that retargeted ads increased the likelihood of users returning to a website by nearly 15%. citeturn0search12 Additionally, companies like Postano have reported substantial improvements in their marketing metrics through retargeting. Within 60 days of running retargeting ads, Postano experienced a 364% increase in click-through conversions and a 278% increase in conversion rate. citeturn0search33
**AT&T Retargeting Strategy
Being one of the largest telecommunication companies in the world, AT&T implements several different types of marketing campaigns, which also include the strategy of re-targeting for the enhancement of customer interaction and sales. Specific details of the AT&T re-targeting campaign are not available; however, the company implements several channels to endorse its products and services, which includes TV commercials, social media ads, and online endorsement videos. It simply means that everywhere, the AT&T will appear on different platforms, increasing the re-engagement probability resulting in conversion. CoSchedule
**American Express Retargeting Strategy

With its innovative and strikingly effective marketing strategy, including the concept of retargeting, American Express has secured the status of global leader within the financial industry. The brand enjoys premium branding through better, targeted campaigns and robust digital marketing. To illustrate this point, Amex Offers ensures that brands achieve exposure to a target audience in alignment with their target markets. Thus, it makes certain that new shoppers acquired for Amex are of better economic importance. (IIDE – The Digital School, American Express)
ModCloth’s Retargeting Strategy
Online fashion retailer ModCloth, focused on vintage inspirations, has leveraged dynamic product ads to great effect in crafting personalized shopping experiences for customers. By leveraging DPAs, ModCloth ensures that individual shoppers see advertisements that showcase products they have previously viewed or demonstrated interest in, thereby increasing the likelihood of conversion. (College Sidekick)
**Effectiveness of Retargeting
Research indicates that retargeting can significantly influence consumer behavior. A study by Stanford Graduate School of Business found that retargeted ads increased the likelihood of users returning to a website by nearly 15%. (Stanford Graduate School of Business) Additionally, companies like Postano have reported substantial improvements in their marketing metrics through retargeting. Within 60 days of running retargeting ads, Postano experienced a 364% increase in click-through conversions and a 278% increase in conversion rate. (Gradient)
Retargeting is one of the most powerfully effective marketing strategies. This can often be practiced by reengaging users who had an interaction with your brand, yet failed to convert upon a desired action, such as filling in a lead generation form. Showing personalized ads concerning their past acts can help any business in lead generation in a great manner.
**Understand Retargeting for Lead Generation
Retargeting is when ads are served to users that have visited one’s website or viewed one’s content and then failed to convert. The purpose of such ads is simply to keep your brand in the frontal lobe to return and hopefully take the action desired. During lead generation, this can be amazingly effective when targeting specific page engagement, such as visiting a product page or the time on service description.
The Impact of Retargeting on Lead Generation
Retargeting has been proven to greatly enhance lead generation metrics. According to Demand Sage, this can increase conversion rates by as high as 150% and increase CTRs by 180%. Moreover, users who have been retargeted are 70% more likely to convert, thus establishing the efficiency of this approach in lead gathering. (DemandSage)
**Case Study: Myfix Cycles’ Retargeting Success
Myfix Cycles, a Canadian bicycle retailer, implemented a retargeting campaign that yielded impressive results. By setting up Facebook Pixel and conversion tracking, they created three custom audiences:
- Users who visited the website in the past 14 days.
- Users who added a product to their cart in the past 14 days.
- Customers who made a purchase in the past 180 days.
This focused strategy achieved a 1,529% ROAS, showing that this sort of retargeting really pays off in converting users. [CXL ]
Best Ways to Apply Retargeting to Lead Generation
To make the most effective use of it in lead generation, here’s a look at some best practices to utilize:
- Segment Your Audience: Based on user behavior, for example, visiting a site, spending certain amounts of time, or executing particular actions. This way, the ad copy will be able to get more personal and relevant.
- Personalize Ad Content: Build ad creatives to precisely cater to or reflect the needs/interests of each of your defined audience segments. Personalized content increases the rate of re-engagement and conversion.
- Leverage Multiple Platforms: Run your retargeting ads on multiple platforms, including social media sites like Facebook and Instagram, along with display networks, to reach the maximum audience and effectiveness.
- Analyze and Optimize Campaigns: Periodically study the performance of campaign metrics such as CTR and conversion rates to understand what is going wrong and change strategies accordingly.
Retargeting Marketing Strategy Example: Facebook Lead Ads for Retargeting
Retargeting marketing is one of the most effective ways to re-engage users who have previously interacted with a brand. More specifically, Facebook Lead Ads are among the best ways for businesses to capture leads and retarget them with personalized messaging. This article will look at how AdEspresso leveraged Facebook Lead Ads for retargeting, various lead generation retargeting strategies, and supporting statistics and case studies to prove its effectiveness.
Understanding Facebook Lead Ads for Retargeting
Facebook Lead Ads simplify the process of capturing user information without requiring them to leave the platform. Businesses can use retargeting to reconnect with users who have:
- Clicked on a lead ad but didn’t complete the form.
- Opened but didn’t submit the form.
- Engaged with the brand but haven’t converted yet.
AdEspresso’s Lead Magnet Retargeting Strategy
AdEspresso is one of the most famous Facebook advertising platforms that effectively ran lead magnet-based retargeting ads for prospect nurturing. Their approach was as follows:
- Initial Lead Magnet Ad: Run a free eBook on Facebook advertising strategies using Lead Ads.
- Retarget Non-Converted Users: Retarget users who opened the form but didn’t submit it using Facebook’s Custom Audiences.
- Lookalike Audience Expansion: Scale efforts by creating Lookalike Audiences based on already converted leads.
- Follow-up Nurturing Campaigns: Serving more retargeting ads with webinars, case studies, and free trials to the warmed-up leads.
Results of AdEspresso’s Strategy
Metric | Pre-retargeting | Post-retargeting |
---|---|---|
Lead Conversion Rate | 3.8% | 9.2% |
Cost per Lead | $4.50 | $2.30 |
Engagement Rate | 12% | 28% |
ROI on Ad Spend | 180% | 340% |
It resulted in a 2x increase in conversion rates and a 50% reduction in CPL, showing that Facebook Lead Ad retargeting really works.
Facebook Lead Gen Ads Retargeting Strategies
1. Segmenting Audiences for Effective Retargeting

- Warm leads: Those opening but not submitting the lead form.
- Cold leads: Those visiting the website, not interacting with the lead ad.
- Highly engaged users: Those who have engaged with video content, posts, or prior ads.
2. Utilize Facebook Retargeting
- Custom Audiences: Build lists to retarget off of lead form engagement.
- Lookalike Audiences: Expand the reach of audiences similar to converted leads.
- Dynamic Creative Ads: Let Facebook auto-optimize variations of your ads for user behavior.
3. **Serve Lead Magnets to Drive Conversions
This will, in turn, provide valuable resources like eBooks, whitepapers, or webinars that encourage users to submit their details.
4. A/B Testing Retargeting Ads
Run tests for different formats, messaging, and creatives to optimize campaign performance.
5. Using Multi-Touchpoint Retargeting
- Email follow-ups for captured leads.
- Messenger and WhatsApp retargeting.
- Retargeting with carousel ads showcasing testimonials.
Case Studies on Facebook Lead Ads Retargeting
Case Study 1: HubSpot’s Lead Ad Retargeting Success
- Objective: Increase conversions of lead forms.
- Strategy:
- Ran Facebook Lead Ads featuring informative content.
- Retargeted them with offers of free demos.
- Follow-up emails.
- Results:
- Increased the form submission rate by 65%.
- The CPL was 40% lower compared to direct conversion campaigns.
Case Study 2: Shopify’s Lead Nurturing via Retargeting
- Objective: Increase free trial sign-ups.
- Strategy:
- Ran lead ads offering a free 14-day trial.
- Re-targeted engaged users with customer success stories.
- Added Messenger ads for personalized follow-ups.
- Results:
- 3x higher conversion rate for re-targeted leads.
- 50% increase in trial-to-paid conversion rate.
Statistics on Facebook Retargeting Effectiveness

- Retargeting campaigns have 10x higher CTR compared to regular display ads. (Source: WordStream)
- 70% of retargeted users are more likely to convert. (Source: HubSpot)
- Facebook Lead Ads reduce form submission drop-offs by 30% compared to traditional landing pages. (Source: AdEspresso)
Conclusion
Facebook Lead Ads for retargeting provide a cost-effective and high-converting strategy for lead generation. AdEspresso’s case study and additional research-backed strategies prove that retargeting is crucial for improving lead conversion rates, reducing ad spend, and increasing engagement.
Key Takeaways:
Utilize Custom Audiences for user retargeting in more engaging ways.
Employ lead magnets such as eBooks or webinars to boost conversions.
Perform A/B testing for more precious performance insights.
Mix and match multi-touchpoint retargeting with email, Messenger, and testimonials.
Learn more at Facebook Business Retargeting Guide and AdEspresso’s Facebook Ads Academy.
With the help of such steps, businesses can maximize their ROI on Facebook ads and turn more leads into customers efficiently.
Conclusion
Retargeting is one of the most powerful marketing strategies to recover lost sales for any business by reminding customers about their interest in your services. Be it e-commerce, SaaS, or any other industry, a well-planned retargeting strategy will surely help you boost conversion rates and revenue. Leverage retargeting today and turn those missed opportunities into successful sales!
Retargeting Marketing Strategy Example: Frequently Asked Questions About Retargeting Strategies
Retargeting has, so far, been regarded as the best approach in digital marketing to reunite businesses with their users who have once engaged with either their brand or website. Indeed, it enhances conversion rates astronomically by bringing products or services into the consciousness of those who once showed an interest in such. Below are some FAQs concerning retargeting strategies with actionable insights and examples.
1. What is Retargeting Marketing?
Retargeting marketing involves businesses displaying advertisements to users who visit their websites, engage with their content, or otherwise interact with them, but fail to complete an intended action- making a purchase.
**2. How Does Retargeting Work?
Retargeting basically uses cookies and pixels to monitor the behavior of users. Whenever a user navigates through your website, his/her actions are noted, and afterwards, when the same user navigates to some other websites or social media, relevant ads appear before him/her.
3. What Are Some of the Top Retargeting Strategies?
Following are some of the top retargeting strategies:
A. Site-Based Retargeting
It follows the visitors who don’t convert after visiting your site.
- Example: An e-commerce store uses dynamic ads to show customers the exact products they viewed.
B. Social Media Retargeting
- Leverage multiple social media platforms for retargeting, such as Facebook, Instagram, and LinkedIn.
- Example: A SaaS company runs LinkedIn retargeting ads for users who visited their pricing page but didn’t sign up.
C. Email Retargeting
- Send personalized email campaigns to visitors who abandoned their shopping carts.
- Example: A web-based fashion retailer sends an email with a discount code for users who placed items in the cart but never completed the purchase.
D. Search Retargeting
- Target users according to searches they’ve made that have something to do with your business.
- Example: A travel agency offers flight deals for users that searched for holiday destinations.
E. CRM Retargeting
- It makes use of customer data to perform customer targeting across platforms.
- Example: A fitness app sends targeted ads to renew subscriptions to previous customers.
F. Video Retargeting
- Target users who have engaged with video content on platforms like YouTube.
- Example: A tech company retargets viewers who watched their product demo video with special offers.
4. What Are the Benefits of Retargeting?
- Higher Conversion Rates: Reminds users about their interest and encourages them to take action.
- Cost-Effective Advertising: Targets warm leads and doesn’t waste ad dollars.
- Increased Brand Awareness: Keeps your brand top of mind for potential customers.
- Personalized User Experience: Ads are tailored to user behavior.
5. What Are Some Best Practices for Retargeting?
- Segment Your Audience: Create custom ads based on user behavior.
- Use Dynamic Ads: Showcase personalized product recommendations.
- Cap Frequency: Do not overwhelm users with too many ads.
- Test & Optimize: Always study how the campaigns are performing.
6. What Are Some Examples of Successful Retargeting Campaigns?
- Amazon: Runs dynamic retargeting ads that show products users viewed.
- Nike: Retargets cart abandoners with exclusive discounts.
- Netflix: Retargets inactive users with personalized content recommendations.
7. What Are the Best Tools for Retargeting?
- Google Ads Remarketing (Google)
- Facebook Pixel for Retargeting (Meta for Business)
- LinkedIn Matched Audiences (LinkedIn)
- AdRoll Retargeting (AdRoll)
- Criteo Dynamic Retargeting by Criteo
8. How Can Small Businesses Benefit from Retargeting?
Small businesses can nurture leads, drive sales, and create brand awareness with limited budgets for retargeting through platforms like Facebook, Google Ads, and automation in email marketing.
**Final Thoughts
Retargeting is one of the major strategies for businesses in order to uplift conversions and maximize the ROI of their marketing. With appropriate tactics in place and continuous campaign optimization, businesses can always bring back lost visitors and convert them into loyal customers.
**Have questions about retargeting? Ask in comments below!
Comments