The field of accounting is growing year after year, so you’ll need to have strategies in place that will help you stand apart.
There are some online promotion opportunities that you can look into which will allow you to grow your customer base. You need to learn which promotions are best for your accounting business, in order to grow your company.
Follow these tips to make sure you’re doing everything you can for your accounting business’ marketing and promotion.
Online Promotion Tips to Drive Traffic to Your Accounting Firm
Give Out Freebies For Online Promotion
Nothing says new customers and retention like giving out freebies. This is a great form of online promotion that will allow you to grow your brand.
As an accounting firm, the sky is the limit with the freebies that you can give out. Something as small as a pen or a notebook can even go a long way. You can take it a step further by offering people iPad covers, cell phone cases, and mouse pads.
To really go for the gusto, offer one of your services free for new customers, so you can grow your base and build retention.
Provide Quick Consultations
You can get a lot of promotion by simply spending time with people and sharing your advice. With the internet, you’re able to give out consultations online via Skype and Facetime.
By giving a prospective customer just 10 minutes of your time, you establish yourself as an authority and make a valuable impression. Offering free quotes also becomes a useful resource for potential new customers.
Master the Way You Use Social Media
Social media will be one of the biggest things you can do online in order to promote yourself.
Use Instagram and Snapchat to post temporary promo codes to your followers. Once the word spreads that you give out these discounts on your social media, customers will be more likely to follow you and stay up to date.
Create Plenty of Wonderful Content
You need to become a content machine if you really want to promote yourself. Something simple like a blog can be invaluable when it comes to reaching your customers.
Make sure that you’re writing blog posts regularly so that people get used to checking for new content. You should put serious time and effort into this blog because it can also serve as a home base for your company’s branding strategies.
There are several content strategies that you can put to work to make sure your online promotion is serving you.
Cross Promote With Others
It takes a village, as they say.
Rather than seeing everyone else as the competition, recognize that business is vast on the web, and everyone can carve out their own piece of the pie. Exchanging notes and cross-promoting gives you the chance to reach new and different audiences.
You will also grow your business network so that you can learn and grow by trying different strategies.
Handle Your Marketing and Promotion Needs
When you need some online promotion tips, consider those laid out above. Your accounting business will rely on serious promotion, and this is an excellent foundation.