No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.
Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust.
But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have.
If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important.
Because when you rebrand, you’re changing something people rely on, something they identify with, and something they’ve come to know and love.
And if you stray too far from that familiar branding, you can confuse your customers, make your brand less recognizable, and run the risk of ruining everything you’ve worked so hard to build.
This could mean helping someone to discover their life’s purpose, learn to deal with trauma from their past, or find out how to stop sabotaging themselves and unlock their full potential.
Basically, if anything is bothering someone on a spiritual level, like how they feel about their life, where it’s headed, who they truly are, or what they really want in life, Rose Marie will work with them to get to the bottom of it and try to help them resolve these issues.
Typically, she does this using non-conventional, and often esoteric methods, which are certainly not promoted in the mainstream, and unfortunately, many people would consider this stuff quackery.
So, before we even started the process of rebranding, her offer was already tough to convey without sounding too woo-woo, and with so many people being skeptical of what she does, it was innately difficult to build up trust in her brand.
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